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Business plan of juntta 2.0- crowdfunding platform for Millennium BCP
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| 1.19 MB | Adobe PDF |
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This thesis is a Business Plan of a Peer-to-Peer lending platform, Juntta 2.0, designed for Millennium BCP,
to understand the economic viability of entering in this market. The similarities between the type of
business of Peer-to-Peer and BCP business activities, makes Peer-to-Peer lending platform the best type
of crowdfunding platform for BCP. In Portugal, the crowdfunding market is under-exploit, without many
players, yet, which creates comparative advantages, as the new product is more competitive, when
comparing to traditional ones. At the same time, it allows Millennium to be prepared to face the new and
stronger competition on the market. As a new and risky business, it might have some reluctance from the
crowd. After all the considerations, the platform is a value added for the bank, due to its positive Net
Present Value (NPV), considering a 5 years’ horizon on estimations.
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Millennium BCP Alternative financing Crowdfunding Peer-to-peer lending Business plan