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Postponement in supply chain management: service dominant lens
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Resumo(s)
Purpose – This paper focuses on postponement strategy in supply chain management within the context of service-dominant logic, and specifically addresses liaisons between them.
Approach – Ample literature is reviewed in order to recognize and indicate possible over lapping. Firstly, a literature review of each of the concepts is provided. Then, we explain their compatibility. Subsequently, examples of real companies are used to provide illustrative interpretation in practice.
Findings – Postponement strategies are in line with service-dominant logic. Moreover, it is observed that postponement is double-edged. It can be both a tool that enables customers to participate in value co-creation as well as a process that is dependent on a properly working network ecosystem that operates according to the principles of service-dominant logic.
Originality – This paper identifies connections between service-dominant logic and postponement in supply chains. Furthermore, it provides academics with a comprehensive explanation of the mutual inclusivity of those two concepts.
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Palavras-chave
Service-dominant logic Postponement Supply chain management Value-in-context