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Use of the lean model at pro sky single case study on how lean startup model can be used to implement a new service at pro shy
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| 1.35 MB | Adobe PDF |
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Resumo(s)
The lean startup model represents a recent way of developing new products and services; nevertheless there is little information about the implementation at companies. The author of this thesis addresses this gap in literature by providing a practical example of an organization adapting the lean startup model. The single-case study involves the air solutions provider Pro Sky that tries to develop a new airport concierge service. In-depth insights are gained by interviews, participant-observation and simulation of the new service. In comparison to past new service developments at Pro Sky, the lean model helps to speed up the development process, reduces waste and lowers the negative effects of cognitive biases. The model enforces Pro Sky’s aim of developing into a customer-driven company. Obstacles lie within offering the clients an unfinished product and the resulting fear of the loss of reputation.
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Palavras-chave
Lean startup Entrepreneurship, Single case study Cognitive biases