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Large scale visual database analysis on the expression of love amongst individualistic and collectivistic internet consumers
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| 1.16 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Current research for brand love lacks an exploratory view on connecting the framework of interpersonal love and love towards products and brands. In an analysis of twenty thousand online generated images from individualistic and collectivistic cultures, differences in the expression of love are researched. Combined statistically aesthetic and content analysis reveal that collectivistic cultures on average uses brighter images with less contrast. Individualistic cultures represent love more frequently using images with two persons, almost thrice as much as the collectivistic counterpart. Furthermore, collectivistic culture expresses love using significantly more objects than the individualistic culture does.