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Cultural challenges of the German market when operating a platform for donation-based crowdfunding
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This work project investigates German habits and culture to understand the current challenges
for donation-based crowdfunding platforms on the example of the French-based company
Leetchi, which operates in the German market. The methodology used comprises customer
surveys, customer analysis and secondary research. The preference for cash payments,
mistrust in the branch, the gap in customer education and the protective behavior of personal
data lead to obstacles for the FinTech branch. Therefore, a company’s strategy and practices
have to be adjusted in a way to match Germans habits and expectations. Coupled with an
increase in customer education and a focus on personal data, a platform can gain competitive
advantages in the long-term.
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Leetchi Donation-based crowdfunding German culture