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Privatising CTT: factors behind the success
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The aim of this case-study is to analyse the privatisation process of CTT, the Portuguese mail services company founded in 1520. Emphasis is on the key events and turning points where decisions made by CTT management, the Portuguese Government, and/or external advisors improved processes or solved complex challenges (e.g. strategic review, definition of the privatisation model, or Road Show plan). A chronological structure presents the company and the motivations to privatise it. The preparation process for privatisation is explained and then how Phase 1 of the operation was implemented – including notes on the day-to-day project management. Finally, Phase 2 of the privatisation process is addressed.
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Case-study CTT Portuguese mail service Privatisation Direct sale Trade deal IPO Prospectus Accelerated bookbuild Key success factors