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How is the makeup market in Tunisia changing? Recommendations to the main market players on how to grow and improve the customers´ online experience
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The present Work Project addresses the following question: How is the makeup market in
Tunisia changing? We approached this challenge by conducting a primary and secondary
research. Insights are organized in two sequential parts : first, the analysis from different
perspectives of the changes in the Tunisian makeup industry and the drivers of these
changes ; second, recommendations to the makeup brands, distributors and retailers operating
in the market on how to grow and improve the costumers’ online experience. The main
recommendations involve a new strategy for the luxury and premium brands.
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Tunisia Makeup market Social media Digital influencers social media