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Digital transformation roadmap: the case of Nova SBE’s executive education
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This work project has been written in order to discuss Digital Transformation and use the case of Nova School of Business and Economics Executive Education activity. Right now, every business school in the world is struggling in the field of Executive Education program due to intense competition from other top business schools. In Portugal, besides Nova SBE, Católica Lisbon School of Business and Economics, Porto Business School, and ISCTE Business School are the main players. As this business segment (Executive Education program) of Nova SBE has been started in the 1990s and it is facing stiff competition from other business schools who are very active in this field. In our research, we tried to explain different conclusions of our study.
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Management Strategy Digital