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Publicação
Digital transformation at turismo de Portugal
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| 2.26 MB | Adobe PDF |
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Resumo(s)
This direct research project aims to provide Turismo de Portugal (TdP) with a digital transformation framework and an industry based overview of Tourism and Digital Transformation trends, through an action pack of initiatives to be developed. A benchmark of digital transformation best practices in the Tourism industry was collected and a digital maturity framework applied in TdP to position their status through a short survey. Collaboration, poor systems integration, tool complexity and duplication, and process-based organization, were found to be major issues. Given the current reality, change management practices, associated with a technological and strategical alignment, were considered to attain a successful digitalization pilot.
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Palavras-chave
Turismo de Portugal Digital transformation Digital maturity Tourism Travel