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The role of communication in mergers and acquisitions (M&A): a comparative case study analysis acquisitions mada by plastoform group,D.D. in Slovenia
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Resumo(s)
Most researches view communication as a critical factor in mergers and acquisitions (M&A) yet
little empirical research has been done to determine its role. Thus, this thesis investigates the link
between richness and continuity of communication and the outcome of an M&A. Data drawn
from a comparative case study analysis of two acquisitions made by Plastoform Group in
Slovenia suggests that when communication is strategically planned in terms of its frequency and
content, it will enhance employees’ commitment and accelerate the process of strengthening the
company in terms of financial performance. This extends the earlier findings on key determinants
of a successful M&A and furthermore confirms the importance of the role of communication
throughout the whole process.
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Palavras-chave
Mergers and acquisitions Communication Commitment Merger outcome Slovenia