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Impacts observed on private label cardholders of a local company when purchased by a multinational company
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Nowadays, businesses are paid through electronic devices such as credit cards. Since its introduction in 1950, the whole payment system has evolved and became standard. However, some countries still have private label companies for which worldwide leading companies see as an opportunity of acquirement to conquer new markets and to increase profits. This study analyzes the evolution of a private label cardholder base, which has had its instrument changed to a worldwide brand of acceptance. The results show an increase in the card usage after the acquirement of a private label by a multinational company.