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Physical strength as a determinant of persuasion
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Resumo(s)
This master work project focuses on the different roles that physical strength might play in
persuasion. While the research stream of embodied persuasion points to an influence of various
bodily variables on persuasion, the present study is the first to examine the effects of physical
strength on the formation of attitude. The Elaboration Likelihood Model of persuasion and the
Persuasion Knowledge model served as theoretical foundation. The variables argument
strength, salience of manipulative intent and sense of power were hypothesized to impact the
influence of physical strength on attitudes and tested in an experimental design. The study
obtained no significant results in relation to an influence of physical strength on persuasion.
This might be due to the unsuccessful manipulation of the salience of manipulative intent in the
presented persuasion message.
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Palavras-chave
Persuasion Resistance Elaboration likelihood model Physical strength