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Diário do Nordeste no Instagram : usos e apropriações das redes sociais pelo jornal como ferramenta de legitimação
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Nas redes sociais on-line, tornou-se comum a presença de celebridades,
personalidades e marcas famosas, além de veículos de comunicação. Facebook,
Twitter e Instagram têm servido de plataforma para a divulgação e promoção desses
atores sociais, que aproveitam o potencial interativo que tais ferramentas oferecem,
estabelecendo interações com suas audiências - cada vez mais ativas -, trazendo assim
novos padrões e/ou reafirmando processos comunicacionais já instituídos.
Neste trabalho, vamos discutir a apropriação e uso do Instagram por parte do jornal
Diário do Nordeste, sua performance e desempenho, assim como as ações
desenvolvidas pelo periódico naquela rede social. Esta pesquisa também busca
identificar as formas de participação dos usuários e seguidores do perfil
@diariodonordeste, avaliando como os mesmos interagem com a marca e seu nível de
engajamento.
The presence of celebrities, famous personalities, as well as communication groups on social media platforms has become common. Facebook, Twitter and Instagram have served as a path for the dissemination and promotion of these social actors, who take advantage of the interactive potential that such tools offer, establishing interactions with their increasingly active audiences, thus bringing new standards and / or reasserting communicational processes already instituted. This research will discuss the appropriation and use of Instagram by the newspaper Diário do Nordeste, its performance and accomplishments, as well as the actions developed by the newspaper in that social media. This research also aims to identify the ways of participation of users and followers of @diariodonordeste profile, evaluating how they interact with the brand and its level of engagement.
The presence of celebrities, famous personalities, as well as communication groups on social media platforms has become common. Facebook, Twitter and Instagram have served as a path for the dissemination and promotion of these social actors, who take advantage of the interactive potential that such tools offer, establishing interactions with their increasingly active audiences, thus bringing new standards and / or reasserting communicational processes already instituted. This research will discuss the appropriation and use of Instagram by the newspaper Diário do Nordeste, its performance and accomplishments, as well as the actions developed by the newspaper in that social media. This research also aims to identify the ways of participation of users and followers of @diariodonordeste profile, evaluating how they interact with the brand and its level of engagement.
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Redes sociais Jornalismo on-line Diário do Nordeste Instagram Social media