Smart governance's marketing mix focused on promotion

Leão, Diogo Manuel Sampaio de Azevedo Teixeira; Mendes, Duarte Maria Durães Rocha Pinto; Couto, Inês Sim Sim; Mendes, João Morgado de Oliveira

http://hdl.handle.net/10362/26844

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Autores

Leão, Diogo Manuel Sampaio de Azevedo Teixeira

Mendes, Duarte Maria Durães Rocha Pinto

Couto, Inês Sim Sim

Mendes, João Morgado de Oliveira

Orientador(es)

Casquinho, Constança

Resumo(s)

The present thesis is the result of a Management Consulting Field Lab, which took place at CAVEDIGITAL, an Information and Technology (IT) company, with a core business on Corporate Governance digital solutions. The aim of the project was to create and develop a marketing mix focused on promotion, in order to increase product’s awareness and, consequently, to enlarge CAVEDIGITAL clients’ portfolio. The final outcomes were management and communication tools such as: Business Intelligence, Use-Cases, Case Studies, Opportunity Report Card and Extra-Challenges.

Palavras-chave

Digital solution Corporate governance Promotion Communication tools

URI

http://hdl.handle.net/10362/26844

Coleções

NSBE - MA Dissertations

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