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Modelling intrapreneurial ideas: from the inside out. transforming cost pool into profit centres
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This Work Project studies five intrapreneurial business ideas in Sonae MC’s logistics
department in order to provide a proposal on which ones to implement, along with an execution
plan and suggestions on how to turn the department more profitable. The business ideas were:
Truck Wash, Box Wash, Space Rental in Frozen Products Warehouse, Gas Station and Truck
Advertising. A list of variables was delivered to the company’s directors for them to elect the
most important for the appraisal of the potential businesses. The variables were then grouped
into three categories, axis of the matrix, according to their scope - attractiveness, probability of
success and potential result. The ideas were plugged into a final matrix which highlighted three
to pursue: Truck Wash, Gas Station and Space Rental in Frozen Products Warehouse.
Descrição
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Innovation Intrapreneurship Decision matrix Business modelling