Iguarivarius internationalization to Cuba

Abstract

This work project provides a deeper comprehension of the Cuban current situation and suggests processual and investment choices to Iguarivarius - a Portuguese meat exporter. We analysed the macro and micro environments and we also studied the application of Just-In-Time methodology, evaluating its impacts, as well as an internationalization approach based on the Uppsala model. With business opportunities arising from an increased number of tourists that demand more and higher quality meat, we concluded that Iguarivarius should enter the market, following a sequential entry strategy with low commitment of resources, applying a logistic methodology that allows cost-efficiency and customer satisfaction