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How to grow Renova's business out of the tissue in Portugal?: marketing plan
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| 4.22 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Market leader in the tissue category in Portugal, Renova is a well renowned brand in its home
market. Focused on maintaining its leading position, the company has expressed interest in
exploring new opportunities outside its core business, while staying within its current
distribution network. Careful industry analysis of the two main categories home care and beauty
and personal care identified a potential growth opportunity within the men’s grooming
category. The proposed concept for ‘Renova Men’ revolves around the concept of well-being
and feeling good in an approach to liberalize men from outdated stereotypes. A marketing plan
for the implementation of the concept is suggested, including an Integrated Marketing
Communications Plan.
Descrição
Palavras-chave
Renova Marketing plan Men’s Grooming Well-being