The money mission matrix: a model for social entrepreneurship

Abstract

Social entrepreneurship is popular in current academics and other media. This thesis adds to this literature by discovering what the drivers are for sustainable social entrepreneurship. Several stakeholders were identified, creating profiles of the key players in social entrepreneurship. These stakeholders uncovered key factors that represent the drivers for sustainable social entrepreneurship. Key factors were then aligned along the two dimensions: Money and Mission. This created four profiles of organisations, each representing several key factors. The model helps explain the drivers for sustainable social entrepreneurship (competitiveness, financial sustainability, social impact, network, motivation and structure) by using these four profiles.