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The development of an authentic Mexican Food concept in Europe
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| 1.09 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Mexican food is on-trend. Top chefs around the world appreciate the variety of the cuisine and
see a tremendous potential in it. In Europe, people are lacking knowledge of Mexican cuisine,
because Mexican food services are rare in terms of authenticity and an adapted version of it is
prevalent.
Therefore, this work project focuses on the development of authentic Mexican food concept in
Europe. Based on actual findings as well as primary and secondary research, four potential
concepts are elaborated and evaluated in order to come up with a top concept – “Mercado
Auténtico” with its mission, target markets, positioning and marketing-mix.
Descrição
Palavras-chave
Food concept Development Authentic mexican cuisine Casual dining