Internationalization of SMEs: market selection for inlife Portugal

Abstract

The following work project focuses on the market selection in the internationalization process for Inlife into the markets of the European Union. Inlife is a SME, providing student housing for international students. The work project evaluates the European market with a quantitative model. The model tries to find the right markets in the European Union for the internationalization process. Thence, it identifies possible future markets and analyses the most promising markets.