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Analytics as an isolating mechanism for start-ups with data-driven business models in the health care industry
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Resumo(s)
The following work investigates whether the competence of turning data into relevant
information can make companies in the health care industry less vulnerable to imitation by
other companies. The objective is to present a first overview of this topic and thus close a gap
in the respective field of research whilst also providing a practical insight for the affected
companies. Within the process of research, the pertinent theory on corporate strategy has been
elaborated with the use of secondary sources. For the empirical results, founders and decisionmaking
executives of seven relevant companies have been questioned. The work closes with
proving the research question right.
Descrição
Palavras-chave
Corporate strategy Isolating mechanism Health care industry Data analytics