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Lusíadas internationalization
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The objective of this Work Project is to present a suggestion for an internationalization opportunity for Lusíadas Saúde, which is a Portuguese private healthcare company. Countries of the European Union were analysed through quantitative methods at both macro and micro levels, and the resulting choices were analysed through other quantitative and qualitative methods in order to arrive at a final suggestion. Information was gathered through interviews with the company, literature research and official organizations. In the end it was concluded that Spain is the most attractive country for Lusíadas’ potential international expansion. Future research might focus on entry modes and/or partner selection.
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Country selection Internationalization Lusíadas saúde Healthcare