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Kankura golf: a business plan for Germany
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| 63.79 KB | Adobe PDF |
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This work, Kankura Golf: A Business Plan for Germany, is about a Portuguese golf
footwear brand, which is currently facing the challenge of redefining and improving its sales
strategy. Consequently, this project focuses on assessing the size and scope of the golf
footwear industry, with the purpose of defining the company’s market position. Besides of
analysing the internal and external contexts by applying the concepts presented in the
literature review, this report collects customer insights from German golfers. In the end, it is
concluded that the company’s optimal positioning is as a modern golf shoe brand that
combines superior quality with a fashionable design.
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Golf footwear industry Marketing strategy Brand positioning Niche market