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Corporate entrepreneurship: a measurement framework for generating and integrating innovations in corporations
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Resumo(s)
The soaring success of start-ups forces corporations to rethink their innovation approach and
become more entrepreneurial. While corporate venturing is a popular way of accessing
innovations, large companies often fail at implementing them. This work project identifies,
under which conditions companies successfully generate and integrate innovations. Using
data from literature and expert interviews, 30 fundamental influencing factors are formulated
in terms of leadership, structure or culture. A questionnaire based on this framework allows
corporate managers to measure the extent to which the factors are perceived by employees
inside the organization. Consequently, radar charts support managers in designing appropriate
innovation strategies.
Descrição
Palavras-chave
Corporate entrepreneurship Corporate venturing Innovation model Measurement framework