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Spicing up foreign markets: a strategic concept to drive Salmarim’s internationalization
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Orientador(es)
Resumo(s)
This work develops a strategic internationalization concept for Salmarim; a Portuguese micro-enterprise that produces gourmet salt and has recently been doubling its sales year after year. To support this development, this work provides a structured approach on how to further internationalize Salmarim’s business. Basing on the latest literature, an international market selection is performed – under the utilization of a customized scoring-model that ranks several countries from North-Eastern Europe. This model identifies Norway as the most attractive foreign market for Salmarim. Furthermore, advice on the entry mode to approach the Norwegian market and the risks associated with this venture, is provided.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Salmarim Gourmet salt Internationalization International market selection