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Finding a business model for a sports betting platform
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The purpose of this thesis is to document the research on finding a solid business model for the
creation of a startup in the sports betting investment market. Having worked closely in this
market with professionals and companies, as well as having access to data from more than 175
players, it was possible to study and measure the existing problems, to look for possible
solutions, test different initiatives, conceive a possible prototype and finally design a more
robust business model for a platform to make investments in sports betting. This thesis will
document the journey of developing from idea into a startup project, using and exploring the
lean startup and costumer development process for it.
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Business model Sports betting investment