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Accessing the determinants of behavioral intention to adopt fintech services among the millennial generation
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The purpose of this study is to assess the determinants of behavioral intention to adopt financial technology services among the millennial generation using the Unified Theory of Acceptance and Use of Technology, one of the most recognized and developed theories of behavioral intention and technology acceptance. An online survey collected the data (N=165) to test the practicality of the model which was analyzed with structured equation modeling practices using the Partially Least Squares estimation. Additionally, multi-group analysis studied the impact of different education levels, the moderator variable in the model. Results show that, from all three variables applied, performance expectancy has the highest impact on behavioral intention to use Fintech followed by one’s perception of own financial literacy. In contrast, effort expectancy presented a poor direct effect and differences between bachelor and master students revealed to be not significant.
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UTAUT Fintech adoption Financial technology Millennials