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Orientador(es)
Resumo(s)
This Master Thesis describes the internal and external processes used to find the best BM that
combines bicycles and human powered energy. Following a practical Roadmap, an idea named
We-Cycle has been developed into a healthy and sustainable charging phone station, that can
be used for brand activation purposes and data collection while entertaining and increasing the
users’ experience as well as their engagement.
Descrição
Palavras-chave
Human powered pedal energy Charging phone station Brand activation Data collection
