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An internationalization strategy for a US medical diagnostic firm
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| 707.15 KB | Adobe PDF | |||
| 1.51 MB | Adobe PDF |
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Resumo(s)
This paper aims to help an American Medical diagnostic firm internationalize further through
the use of International Market Selection techniques. The research consisted of interviewing
the Director of Operations and a high up anonymous source of the company, as well as using
secondary data. Based on interview data, existing literature, as well as secondary data, this
paper ranked countries based on market potential and clustered countries based on macro
similarities. A CAGE framework was utilized for an in depth analysis of the two top scoring
markets. The research found that the most promising market for the company to enter was
Australia and found two similar clusters that could potentially be utilized for further expansion.
This paper concludes by calling for more research into the countries of those cluster to really
analyze the best potential market for the next expansion.
Descrição
Palavras-chave
Internationalization International market selection Cluster Analysis ranking