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A importância da transmissão de cultura para o serviço público de televisão
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Tendo em conta o constante panorama de transformação tecnológica e de crescimento da oferta audiovisual que os indivíduos experienciam, é importante pensar quais as estratégias que o Serviço Público de Televisão pode encontrar para manter o seu papel de referência na sociedade, reforçando valores como a cidadania, a participação e a cultura. O presente relatório tem como base a minha experiência de estágio na RTP, através da qual me foi possível conhecer a lógica de funcionamento televisiva e acompanhar produções exteriores, orientadas à música. Assim, pretendo explorar de que forma o Serviço Público de Televisão se reinventa e se afirma, apesar de uma série de desafios económicos, políticos e sociais, e de que forma o seu contributo para as práticas culturais cimenta os seus valores originais.
Bearing in mind the constant technological transformation and the growth of audiovisual solutions that individuals are presented with, it is important to think about strategies for the Public Broadcasting Service to find, in order to keep its fundamental role in society, reinforcing core values such as citizenship, participation and culture. The following report stands on my personal internship experience at RTP, through witch I was able to understand television’s working environment and had the opportunity to follow the production of concerts, outside the studios. This way, my goal is to explore in what ways the Public Broadcasting Service reinvents itself, despite a series of economic, politic and social challenges, and manages to keep its contribution to the cultural practices and original values.
Bearing in mind the constant technological transformation and the growth of audiovisual solutions that individuals are presented with, it is important to think about strategies for the Public Broadcasting Service to find, in order to keep its fundamental role in society, reinforcing core values such as citizenship, participation and culture. The following report stands on my personal internship experience at RTP, through witch I was able to understand television’s working environment and had the opportunity to follow the production of concerts, outside the studios. This way, my goal is to explore in what ways the Public Broadcasting Service reinvents itself, despite a series of economic, politic and social challenges, and manages to keep its contribution to the cultural practices and original values.
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Media Televisão Audiovisual Cultura Serviço Público de Televisão Television Culture Public Broadcasting Service