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A cover bag story: internationalization of save my bag to Northern-Europe market
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| 943.8 KB | Adobe PDF | |||
| 579.46 KB | Adobe PDF |
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Resumo(s)
After several effective entries to foreign markets, Save My Bag aims for this tendency to
continue. The company requires a thorough assessment to evaluate the next prospects for
business activity. The purpose of this report is to help the company define the next step in
its global expansion, through methods as customized scoring model, which bases on a set
of relevant macro and micro-criteria. After deep assessment of several countries and
different regions, it was concluded that Sweden has the market with most potential. The
entry mode proposed is direct exporting via an independent distributor.
Descrição
Palavras-chave
Internationalization Save my bag Fashion market Sweden