A cover bag story: internationalization of save my bag to Northern-Europe market

Abstract

After several effective entries to foreign markets, Save My Bag aims for this tendency to continue. The company requires a thorough assessment to evaluate the next prospects for business activity. The purpose of this report is to help the company define the next step in its global expansion, through methods as customized scoring model, which bases on a set of relevant macro and micro-criteria. After deep assessment of several countries and different regions, it was concluded that Sweden has the market with most potential. The entry mode proposed is direct exporting via an independent distributor.