Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/23077
Título: | A cover bag story: internationalization of save my bag to Northern-Europe market |
Autor: | Matsina, Sander |
Orientador: | Alves, Sara |
Palavras-chave: | Internationalization Save my bag Fashion market Sweden |
Data de Defesa: | 20-Jan-2017 |
Resumo: | After several effective entries to foreign markets, Save My Bag aims for this tendency to continue. The company requires a thorough assessment to evaluate the next prospects for business activity. The purpose of this report is to help the company define the next step in its global expansion, through methods as customized scoring model, which bases on a set of relevant macro and micro-criteria. After deep assessment of several countries and different regions, it was concluded that Sweden has the market with most potential. The entry mode proposed is direct exporting via an independent distributor. |
URI: | http://hdl.handle.net/10362/23077 |
Designação: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
---|---|---|---|---|
Matsina_2017.pdf | 943,8 kB | Adobe PDF | Ver/Abrir | |
Matsina-Annex_2017.pdf | 579,46 kB | Adobe PDF | Ver/Abrir |
Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.