Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/23077
Título: A cover bag story: internationalization of save my bag to Northern-Europe market
Autor: Matsina, Sander
Orientador: Alves, Sara
Palavras-chave: Internationalization
Save my bag
Fashion market
Sweden
Data de Defesa: 20-Jan-2017
Resumo: After several effective entries to foreign markets, Save My Bag aims for this tendency to continue. The company requires a thorough assessment to evaluate the next prospects for business activity. The purpose of this report is to help the company define the next step in its global expansion, through methods as customized scoring model, which bases on a set of relevant macro and micro-criteria. After deep assessment of several countries and different regions, it was concluded that Sweden has the market with most potential. The entry mode proposed is direct exporting via an independent distributor.
URI: http://hdl.handle.net/10362/23077
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
Matsina_2017.pdf943,8 kBAdobe PDFVer/Abrir
Matsina-Annex_2017.pdf579,46 kBAdobe PDFVer/Abrir


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