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Lusoforma: the success of its competitive strategy
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The importance of strategy and business development emerges nowadays due to the underlying dynamic changes within industries in which competitiveness is the watchword. Thus, the following case study intends to broadly analyse the world of the aluminium packaging industry, in particular Lusoforma S.A.
Lusoforma S.A is a family business founded in 1988 that established its own niche market and it is successfully producing aluminium foil containers for several different segments. Following its strategy based on high level of service, the company is now recognized as the main player of the Portuguese market, and one of the most relevant players in the Iberian market.
Therefore, this work project sought to study the strategic design of Lusoforma, based on the different steps of a strategic management model. Hence, an environmental scanning with internal and external analysis was developed, the formulation process was evaluated, as well as the strategic implementation and control. Here, several auxiliary instruments were described and applied.
As a result of the forgoing, it was concluded that Lusoforma has been developing a strong strategic plan based on production customization to reach customer needs, which has been permitting to exploit crucial competitive advantages that allow the organization to constantly grow. However, there are some problems that must be overpassed in order not to sentence the future of Lusoforma.
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Business strategy Strategic model Aluminium foil container industry Competitiveness