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EDP: getting re: dy for the future
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Resumo(s)
This Case Study describes the optimization process completed by the Portuguese utility
firm EDP – Energias de Portugal in order to improve the performance of its most recent energy
management solution: re:dy. Grounded on a product management perspective, this paper
addresses the issues faced by re:dy at its early stage in the market, as well as product, place,
promotion and price related solutions implemented to solve them. It also seeks to demonstrate
the importance of strategical product development in companies’ ability to adapt to a fast
changing and uncertain market environment.
Descrição
Palavras-chave
Product management Utilities Marketing Strategy