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Cheeses of the Atlantic: internationalization of insulac to the German cheese market
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| 670.14 KB | Adobe PDF | |||
| 3.57 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Insulac, an Azorean producer and wholesaler of dairy products, namely cheese, butter,
powdered milk and sweet whey powder, was driven to expand internationally due to the
inherent limitations of a small domestic market. In order to recommend a target market,
a country screening was developed based on macro and micro indicators. The
assessment suggested Germany as being the most attractive market to export Insulac’s
cheeses. This was followed by a detailed analysis of the target country, which reviewed
the industry within the country. Lastly the paper proposes a potential entry mode and
performs a financial and risk analysis.
Descrição
Palavras-chave
Insulac Cheese Internationalization Germany