A carregar...
Publicação
Open innovation strategies at multinationals: the role of start-ups how do start-ups and corporate successfuly to increase their competiveness in their market?
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.38 MB | Adobe PDF | |||
| 1.1 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This!multiple!case!study!provides!new!insights!on!the!research!field!of!
open!innovation.!The!research!examined!how!corporates!and!start8ups!could!both!
benefit!from!each!other’s!strengths!and!enhance!the!competitive!advantage!of!
both!partners.!After!investigating!8!different!start8up!corporate!collaborations,!
this!study!proposes!a!model!for!future!research.!The!model!includes!the!
importance!of!initially!setting!up!a!strong!network!before!entering!a!partnership;!
moderators!as!trust,!commitment,!level!of!integration,!governance!mode,!strategic!
fit!and!personal!traits;!and!the!two!ways!to!generate!a!competitive!advantage!by!
either!capturing!more!value!or!increase!the!innovation!performance.!Besides!the!
theoretical!contribution,!this!research!provides!managers!of!both!a!start8up!and!a!
corporate!a!framework!on!how!they!both!could!work!more!efficiently!in!the!
future.