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Keeping city capital hotels competitive under new competition and changing demand behaviour: a Roi analysis approach to dom Pedro Palace renovation process
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Resumo(s)
The purpose of this work project is to understand how can city capital hotels remain competitive throughout time and apply that knowledge to a specific hotel: Dom Pedro Palace. To build the competitive framework was done a literature review regarding demand and supply key characteristics. After analysing the Lisbon market and Dom Pedro Palace characteristics, it was concluded that the main competitive weaknesses were the physical environment/ambiance and its facilities quality. To overcome that, three renovation options were proposed. The hypothesis was selected based on a ROI approach.
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Competitive framework Dom Pedro palace Hotel market Tourism