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Customer discovery process on a multi-sided web platform mentform practical case
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Resumo(s)
Startups face enormous challenges, especially in the process between having an idea and transforming it into a real business. In order to successfully launch a startup, it is key that the founders understand the Customer Development process. This knowledge will allow them to develop a more accurate product/service when the scaling phase is achieved. This thesis will study existing generic literature on startup Customer Development processes and specific literature on Multi-Sided Web Platforms (MSWP). A practical case based on Mentform -a seed stage MSWP- will then be presented and the learnings, based on empirical data and execution, will build some recommendations and enforce existing literature to help future practitioners to apprentice from these empirical learnings.
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Entrepreneurship Web Customer Discovery