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Online grocery shopping In Portugal: how store-based businesses can adapt to win
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Resumo(s)
This paper examines the current state of online grocery shopping in Portugal, in order
to help existing store-based grocers provide the best online offer that they can. Review on
existing studies and an analysis of customer preferences in Portugal helped understand that
Price and Convenience are the key factors to win in the online grocery channel. Given the early
stage of adoption of this service, this means that retailers have improvement opportunities
through which they can adapt their offers and increase sales, especially in what concerns order
fulfilment.
Descrição
Palavras-chave
Online shopping FMCG Grocery E-commerce