A carregar...
Publicação
How can small municipalities attract foreign direct Investment? Case study: Cascais
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.17 MB | Adobe PDF | |||
| 2.34 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The Globalization phenomena has connected the world and, today, not only firms compete
with each other but also countries and regions. The purpose of this work project is to develop a
Framework, which uses both Marketing and Strategy concepts and tools, to allow small
municipalities to deliberate and develop the right vision and strategy to attract foreign direct
investment. This Framework was applied to the Cascais Municipality. As a case study, a deep
macro and micro analysis of Cascais was conducted, enabling a conclusion in regards to its key
resources and strategic key activities for FDI attraction.
Descrição
Palavras-chave
Foreign direct investment (FDI) Strategy Cascais Municipality