How to attract volunteers to Refood´S central structure in Lisbon?

Abstract

This project applies the VCW- Value Creation Wheel- to Refood, a non-profit organization based in Portugal that aims to reduce and eliminate food waste and hunger by distributing food to the ones in need. The VCW was applied to their problem: How to recruit volunteers to Refood’s central structure in Lisbon? By applying the VCW, this project was able to find three potential ways and sources of volunteers. These ideas were selected after following the creation of diversified sources of ideas and filters. They were the ones with the highest potential and a plan of action was detailed to implement them. This project highlights the major challenges when attracting volunteers, as well as the main challenges and procedures to be taken for the long-term sustainability of the solutions