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Romantic relationships and consumer behaviour: how partners influence each other in their attitudes and purchase intentions
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| 305.69 KB | Adobe PDF | |||
| 1.75 MB | Adobe PDF |
Autores
Resumo(s)
In the context of health and nutrition, this study tested the influence partners in romantic
relationships have on each other’s’ attitudes, beliefs and purchase intentions by using Kenny’s
actor partner interdependence model (2006). After reviewing established relationship theories
and gender differences in consumer behaviour, the results of the study show in fact that
partners’ attitudes strongly influence an individuals’ attitudes. Even though only one partner of
the couple received a stimulus, an information about the possible harms of salmon, the
willingness to pay more for this product increased for both partners 6.12% from day one to day
two.
Descrição
Palavras-chave
Consumer behaviour APIM Partner study Gender study