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As redes sociais como novas ferramentas de trabalho
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| 2.42 MB | Adobe PDF |
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Este Relatório recai sobre o trabalho feito por mim no departamento de
Comunicação e Marca na Câmara Municipal de Lisboa, na extensão do estágio
curricular do Mestrado de Novos Media e Práticas Web, orientado pelo Professor
Francisco Cádima. O estágio teve início em 4 de Outubro de 2016 e terminou a 4 de
Janeiro de 2017.
O Relatório abordará as minhas funções de Social Media Manager na Câmara
Municipal de Lisboa e, será focado nos seguintes pontos: análises críticas realizadas
sobre o desempenho da Câmara Municipal de Lisboa nas principais redes sociais,
desenvolvimento de estratégias para o futuro destas, criação de um projecto de
activação da presença da Câmara Municipal de Lisboa na plataforma Snapchat e ainda a
criação de uma proposta de reestruturação para a plataforma Instagram.
This report focuses on the work done by me in the Department of Communication and Brand at the Lisbon City Hall, within the framework of the curriculum internship of the Master in News Media and Web Practices. Guided by the teacher Francisco Cádima, the internship began on October 4 2016 and ended on January 4, 2017. The Report will address my role as Social Media Manager at the Lisbon City Hall, and will focus on the following points: critical analysis of the performance of the Lisbon City Hall in the main social networks, development of strategies for their future, creation of A project to activate the presence of the Lisbon City Hall on the Snapchat platform and also the creation of a restructuring proposal for the Instagram platform.
This report focuses on the work done by me in the Department of Communication and Brand at the Lisbon City Hall, within the framework of the curriculum internship of the Master in News Media and Web Practices. Guided by the teacher Francisco Cádima, the internship began on October 4 2016 and ended on January 4, 2017. The Report will address my role as Social Media Manager at the Lisbon City Hall, and will focus on the following points: critical analysis of the performance of the Lisbon City Hall in the main social networks, development of strategies for their future, creation of A project to activate the presence of the Lisbon City Hall on the Snapchat platform and also the creation of a restructuring proposal for the Instagram platform.
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Marketing Digital Comunicação Redes Sociais Community Management Copywritting Storytelling Instagram Facebook Audiência Social Media Digital Marketing Communication Community Management Copywritting