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Millennium bcp´s role in the mobile payments environment
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Orientador(es)
Resumo(s)
Mobile is increasingly becoming a centrepiece of the bank’s channel strategy. The rise of mobile
payments initiatives in Portugal is an indicator for the sustained interest of this channel’s potential.
In this paper, “Millennium bcp’s role in the mobile payments environment”, an overview of the
mobile payments market attractiveness is provided, as well as the different trends in business
models and technologies that are shaping the evolution of this market. These insights were used to
develop an actionable entry strategy for Millennium bcp to seize the mobile payments opportunity.
Descrição
CEMS
Palavras-chave
Millennium bcp Mobile payments Technology adoption Entry strategy