| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.1 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This work project is related to the business project on Oriflame consultants usage of
social media to improve sales and recruitment. The report is focused mainly on three
aspects: the analysis of social media usage in Poland, and the direct selling industry
where Oriflame is inserted; the exposition of the work done throughout the business
project with further recommendations for Oriflame to implement, and an analysis of
how ROI can be measured in social media campaigns.
Descrição
CEMS
Palavras-chave
Social media Consultants Direct selling ROI
