Social selling strategies in the IT industry

Abstract

The present work project provides research and conclusions over three main topics related to social selling strategies in the IT industry being those 1) internal and external social selling best practices; 2) the best countries and industries to invest in social selling activities; and 3) the measurement of the ROI for social selling. A mixed approach is taken being both primary research (in-depth interviews and questionnaires) and secondary research used. Some evidence of the benefit of investing in social selling as well as recommendations regarding countries, industries and ROI are provided.