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Education first- improving EF Portugal distribution channels
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.89 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Despite high investments in improving the conversion rate, EF Portugal failed to successfully
communicate the value proposition to its Portuguese customers which consequently led to
bottlenecks in the access to distribution channels. A new value proposition was formulated as
well as a set of pilot solutions to transmit the new value proposition (partnerships, digital
marketing fine tuning, operational targeting of customers) in order to mediate the bottleneck.
The problem and solutions are followed by an academic discussion in order to further deepen
the context EF Portugal was in. Finally, a personal reflection paragraph is presented at the end
of the report.
Descrição
CEMS
Palavras-chave
Education first Marketing strategies Value proposition Brand awareness