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Publicação
IBM Online Marketing Strategy
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| 922.2 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This project has been carried out in cooperation between IBM Client Center Moscow and a team
of CEMS Students at GSOM. The first part is to do research on where a target group of CIO’s,
Chief Engineers and IT Managers are active online and are discussing business pain points, this
is done across several industries. The second part is focusing on the development of a strategy,
that when implemented, can fulfill IBM Client Centers strategic goals. There is furthermore in
this paper included an academic discussion where entrepreneurial frameworks from NOVA
courses are discussed and linked to the Business Project. Finally, there is a personal reflection
that seeks to improve future team performances.
Descrição
CEMS
Palavras-chave
Market research Staregy Online advertising