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Resumo(s)
This work project explains the context in which FinTechs have emerged as disruption in the
banking sector. This called for Millenium BCP’s concerns on creating a strategy to deal with
these new players, in order to increase value to their customers, which was the central purpose of
the Business Project here presented. The proposed strategy and minimum readiness requirements
are identified, derived from best practices and hypotheses testing. Finally, this paper includes an
academic revision on the theory of disruptive innovation, with FinTech as an example, adding on
how it should be managed in the banking sector.
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Palavras-chave
Disruptive innovation Banking FinTech
