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How to handle a changing market environment with adaptation of its current business model?
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| 2.5 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The work project is an extension of the CEMS Business Project report on ”Redefining
Universum Intelligence’s Product Offering”. Universum, the global leader in employer
branding analytics and communication strategies, is transforming its business model towards
Software as a Service (SaaS). Thus, to target the mass market of potential SME customers,
Universum has established a new sales division called UI. The combined analysis of customer
needs and B2B benchmarking revealed the need for a redefined client segmentation. As well
as, short and long-term actions to reposition UI’ offering. Resulting from the insights gathered,
recommendations for UI’s product offering have been described in this report. An academic
discussion on business models links the project with this Masters research. Eventually, personal
inferences reflect on the research and project work conducted.
Descrição
CEMS
Palavras-chave
Talent management Employer branding Online business model innovation