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Publicação
Solostocks: commercial business model assessment & Fit with customer needs
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.22 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This Business Project aimed at providing a better understanding of SoloStocks’ current
customer as a driver for better monetization, growth and a sustainable long term positioning
of the company in the market. Lack of professionalization of sellers and of a tailored value
proposition were discovered to be the two main pain points of clients that were preventing
satisfaction with the service provided. Moreover, different personas were identified using the
platform in need for additional or distinctive features. Best practices of the market served as
base for innovative recommendations on how to provide more value to the customers.
Descrição
CEMS
Palavras-chave
Customer Personas Value proposition Professionalism